1. Finding 100 Lovers
  2. Niche Down
  3. Essentialism
  4. Smart Brevity
  5. What is strategy?
  6. The New Couch problem
  7. Founder’s Dilemma
  8. Creative Confidence
  9. Trajectory Startup
  10. Talking to Humans
  11. Financial Intelligence for Entrepreneurs
  12. Thinking Fast and Slow